Presentation and Retail

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10 % with Limbic® Lighting.
zumtobel.com/limbiclighting

Presentation and Retail

Spar flagship store, Budapest / HU

Presentation and Retail

Presentation and Retail

Limbic® Lighting: Study on target group-adequate lighting

For details, please refer to the White Paper “Limbic® Lighting – target group-adequate lighting of shop&retail areas”
People make more than 95 % of all their decisions without consciously thinking. It is only recently that investigations have been carried out to find out how consumers at a POS respond to light and which particular lighting solutions most affect the way they feel.

The Limbic® Lighting study shows that different target groups have markedly different lighting preferences.

Presentation and Retail

Limbic® Lighting: Study on target group-adequate lighting

BMW Mini flagship store, Frankfurt / DE
Porsche Design, Singapore / SP
L’Occitane, Paris / FR
Stimulance
Unconventional individuals
(Hedonists, Adventurers)
Those looking for fun, variety or adventure like to be inspired by high-contrast scenarios with low horizontal general lighting levels.
Dominance
Critical individuals
(Performers, Disciplinarians) prefer balanced light distribution with a high proportion of diffuse light and uniformly illuminated peripheral areas. They are also susceptible to discreetly mood-enhancing lighting effects.
Balance
Individuals looking for harmony and relaxation
(Harmonisers, Traditionalists and Bon vivants) respond particularly positively to moderate accent lighting.

Presentation and Retail

Light for retail

INTRO S E1
DISCUS evolution LED
Target group-adequate lighting
Light is an effective marketing tool. It has the ability to address target groups and differentiate brands.
DIAMO LED downlight
VIVO M LED
Variable illuminance levels
A lighting approach with a focus on accent lighting allows the use of significantly different lighting characteristics for modelling objects perfectly, while also reducing illuminance levels and hence energy consumption.
INTRO M E1
IYON M LED
Flexible, varied and lively centre-stage settings
Modular, universal lighting solutions make differentiation and zoning simpler.
VIVO M LED TGRfashion
IYON M LED TGRfashion
Conveying authenticity
Excellent colour rendering and special light spectrums improve perceived quality significantly.
INTRO M E3 and liteCarve®
INTRO liteCarve®
Emphasising peripheral areas
A stronger emphasis on vertical surfaces shows off walls, shelves and displays to greater effect.
VIVO XS LED
MICROTOOLS
Minimising the visibility of luminaires
Unobtrusively small lighting systems and integrated lighting systems focus attention on the merchandise.
VIVO-SL LED
IYON M-SL LED
Using ceilings as an element of design
In retail situations, large ceiling areas are increasingly being seen as usable surfaces that open up rooms in terms of height and strengthen brand identity.
MICROTOOLS
SUPERSYSTEM
Schonend beleuchten
Das Licht moderner LED-Leuchten ist nahezu frei von schädlichen IR- und UV-Strahlen.
Target group-adequate lighting
Variable illuminance levels
Flexible, varied and lively centre-stage
Conveying authenticity
Emphasising peripheral areas
Minimising the visibility of luminaires
Using ceilings as an element of design
Gentle illumination

Presentation and Retail

Light for automotive

SLOTLIGHT II LED
CARDAN E1 LED
Strengthening brand individuality
Lighting scenarios bring out the character of a brand. They make it possible to experience an individual brand image.
CIELOS
INTRO M E1
Stunning presentation
Adding value to objects by modelling them perfectly. A car essentially expresses itself through its dynamism.
PANOS infinity Q190
SLOTLIGHT II LED
Creating a feel-good ambience
An invitingly lit lounge or waiting area fosters positive feelings and makes waiting times feel shorter.
VIVO L LED
LITECOM
Integrating daylight
Daylight-based lighting control systems ensure optimal contrast engineering with significant energy savings.
PANOS infinity E200
CARDAN R1 LED
Cutting operating costs
Durable LED luminaires reduce the amount of money spent on maintenance: the higher the ceiling, the greater the saving.
Strengthening brand individuality
Stunning presentation
Creating a feel-good ambience
Integrating daylight
Cutting operating costs

Presentation and Retail

Light for supermarkets

LITECOM
TECTON LED
Saving energy
Uniform consistency is provided by targeted, efficient vertical shelf lighting.
VIVO L LED tunableFood
FACTOR LED stableFood
Emphasising freshness
Special light spectrums improve perceived quality, are gentle on merchandise and present freshness and naturalness to optimum effect.
METRUM LED
FACTOR LED
Attracting attention
Deliberately setting the latest offers and seasonal items centre stage makes them more appealing. Lighting and the way in which merchandise is positioned all send out messages.
Saving energy
Emphasising freshness
Attracting attention

Presentation and Retail

Lighting management

LITECOM focuses the light on the user.
Each luminaire can be adjusted to provide maximum visual comfort – simultaneously using all options to increase energy efficiency. From control of individual rooms up to management of several floors or whole buildings, the system will assume the respective size adequate under the circumstances. Control is effected through conventional momentary-action switches, Zumtobel control units, tablets, laptops or PCs.

Read more at zumtobel.com/litecom

Presentation and Retail

Emergency lighting and emergency lighting systems

ONLITE offers safety as a one-stop solution
 
  • The quality of the luminaires and of the emergency supply system reflects the operator’s responsibility towards the building, the people using it and towards the environment.
  • The ONLITE product range cannot fail to impress on account of its unobtrusive design and ability to blend into the interior
  • Maximum energy efficiency and highly convenient maintenance
  • Cutting-edge LED technology and Maintenance function ensure constant luminous flux for more than 50,000 hours
  • All luminaires have been tested under ENEC and conform with the EN 1838 standard

Read more at zumtobel.com/onlite

Presentation and Retail

International rollout

Global network of close connections
 
  • As an experienced partner, Zumtobel guarantees the globally smooth rollout of brand-specific lighting concepts
     
  • 100 branch offices and commercial agencies in more than 70 countries
     
  • Independent of the size of the shop and the effort required for providing it with a lighting system, only one point of contact is involved in each case:
    • A central key account team takes care of worldwide procurement and project organisation
    • Close contact is maintained with local organisations, so that particular country-specific features and circumstances can be taken into account at all times
       
  • Continuity of supply around the globe is guaranteed by 9 production facilities – we deliver the right quantity at the agreed time
     
  • Short transport routes consume fewer resources and reduce costs

Presentation and Retail

Full service all over the world

Details and examples can be found in the brochure
or at zumtobelgroup.com/now
In the context of NOW! we offer you light as a service.
You will get the best light to perform your tasks, without having to buy any luminaires or worry about their operation.
Customer service
With Zumtobel, closeness to the customer is writ large in many ways.

 

  • Worldwide customer service on site
  • Through partnership with Zumtobel it is ensured that the complete range of products and all services are available at each customer location
  • Consistent service through all project stages, from design to delivery through to maintenance
     
    • Concept and design
    • Delivery management
    • Installation and commissioning (NOW!)
    • All inclusive: guarantee and maintenance
    • Financing

Presentation and Retail

Learn more about Presentation and Retail
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References

BMW Gregoir, Puurs
Puurs, Belgium
Owner: BMW Gregoir, Puurs (BE)
Architect: Lécharny & Bertrand Architects, Wilrijk (BE)
Electrical installations: Muyshondt Jan, Bornem (BE)
Photos: Toon Grobet
Early in 2014, the Belgian car dealer Hervé Gregoir acquired the BMW Gregoir im car dealership at the Flemish municipality of Puurs where new and used cars of the premium brand BMW are sold. Serious changes to the adjacent motorway made a structural redesign of the car dealership necessary, as it no longer managed to attract the required attention from the newly elevated approach road. In addition, the existing building did no longer comply with BMW's design guidelines. Hervé Gregoir decided to raise a new building and commissioned the Belgian architects' studio of Lécharny & Bertrand to draw up a design. Except for the workshop, the entire complex had to be redesigned. Taking the BMW Group's strict design specifications also into account, the architects based in Wilrijk developed a contemporary architectural concept for a two-storey car dealership providing a perfect stage for the premium cars that is visible from afar. The solution is quite striking, as car dealerships in the region are usually one-storey buildings. The building, which was completed in only six months, comprises a two-storey showroom for new cars, a separate area for the presentation of used cars, an area for the delivery of new cars, offices and an entrance area opening up towards a lobby.

In collaboration with Lécharny & Bertrand and the electrical design engineer Jan Muyshondt Zumtobel developed a custom lighting concept which enhances the clear lines and the powerfully modelled surfaces of the cars, thus creating an exciting interplay of light and shadows. For this purpose, Zumtobel used the modular INTRO lighting system which combines a variety of luminaire types based on cutting-edge LED technology. The LED accent spotlights used in Puurs can be rotated through 360° and swivelled in and out, thus enabling staging and pinpoint lighting in the car dealership. Furthermore, system output, colour temperature and light distribution of the spotlights can be combined individually, granting BMW Gregoir maximum flexibility. Another advantage is the convenient installation of the modular lighting system. In the event of repurposing specific areas, for instance, lighting inserts can also be de-installed at any time, and re-installed at a later date, without the use of any tools. In order to be able to combine both spotlights and diffuse light lines in one single lighting channel, Zumtobel made use of the flexible lighting system even before it was launched on the market.

In the context of a project headed by Hans Lambrechts, the luminaire manufacturer developed an individual custom solution for BMW Gregoir which combines two innovative LED luminaire systems, INTRO and SLOTLIGHT: along a length of 135 metres, the installation frame recessed into the ceiling accommodates 200 INTRO accent spots and some 60 custom-made SLOTLIGHT II ceiling-mounted LED luminaires to specifically suit the frame. The diffuse light provided by the light lines ensures a clear profile of the cars' reflective surfaces, whereas targeted spots produce a brilliant light, making details visible and suggesting vehicle movement.

Outside the entrance, Zumtobel installed SLOTLIGHT II LED individual luminaires with IP54 rating ensuring maximum protection from spray water and dust. Inside the entrance area, as well as in the offices and the lobby, 175 recessed LED downlights of the PANOS infinity and PANOS evolution ranges were installed, with additional DIAMO downlights mounted above the reception desk in the lobby. In the section reserved for used cars, some 80 luminaires of the TECTON continuous-row lighting system have been installed along a length of over 200 m and supplemented by LED spotlights of the VIVO range.

For the car delivery section, Zumtobel came up with another highlight: an offset rectangular lighting frame that is 11 m x 5 m in size. This integrated delivery section is defined by right-angled SLOTLIGHT II L connectors supported by high-precision PANOS infinity downlights. In order to provide the right ambience for handing over new cars, Zumtobel programmed a brief light & music show controlled by the LITECOM lighting management system. However, that is not the only special task fulfilled by this intuitive, app-based lighting control system. The system also allows individual control of all luminaires including those of the ONLITE RESCLITE emergency lighting system, which can even be dimmed individually, if required. LITECOM encompasses the entire physical structure of the building and maps all the relevant technical facilities appropriately. Rooms or parts of rooms can be amalgamated to form floor levels or other subdivisions in order to structure all the luminaires, sensors and controls of a building, including their mutual interactions, in a flexible manner.

Shortly after the opening of his car dealership, Hervé Gregoir delivers a positive summary: “For our site in Puurs, Zumtobel developed a lighting design concept that complies with all our requirements. And what's more: the concept is fit for the future and can be modified and extended at any time. For us this means plenty of additional security in terms of investment and up-to-dateness of design. We were able to communicate with all those involved – the architects, the electrical design engineer and Zumtobel – in a highly open and constructive manner at all times. We could not have made a better choice.”

Zumtobel. The Light.

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Lighting solution
Maison Ullens
Paris, France
Owner: Maison Ullens, Paris (FR)
Architect: OMA, Rotterdam (NL)
OMA, the international architects' studio based in Rotterdam, was commissioned with developing the design concept for the first “Maison Ullens” boutique in Paris. David Gianotten, one of OMA's partners, and project architect Inge Goudsmit worked in close collaboration with the founder of the label, Myriam Ullens. The result is a perfect mix of OMA's contemporary architectural style and the brand philosophy of Maison Ullens.

Although the boutique conveys unobtrusive elegance and restraint, the products are presented in a dramatic setting, also thanks to an ivory-coloured wall made of onyx marble that divides the store into two areas. In the spaces open to the public, the brand world of Maison Ullens is brought to life. Materials such as wood, marble, leather, brass and terrazzo are not only a reference to French history and craftsmanship, but also present subtle contrasts to the latest fashion designs. The changing rooms provide cocoon-like areas of retreat that create a warm and private atmosphere for customers to enjoy the shopping experience. In the entire boutique, PANOS infinity downlights and CARDAN LED spotlights provide for uniform and pleasant LED ambient lighting. Here and there, accents are created by the modular MICROTOOLS lighting system.

The lighting solution supports this concept mainly through the lighting effect, while the luminaires themselves remain discreetly in the background. The minimalist yet powerful VIVO XS LED spotlight system has been installed on tracks in the ceiling and is particularly restrained thanks to its miniaturised design. After all, the aim is to present the latest fashion items in the right light effectively and with unobtrusive elegance. Thanks to excellent colour rendering of Ra>90, the high-quality fabrics are set centre-stage authentically and gently by the LED-only lighting solution. However, the elegant materials used in the interior design, too, are enhanced to optimum effect by appropriate lighting. The SUPERSYSTEM E1 lighting system complements the lighting solution installed at Maison Ullens in Paris.

Zumtobel. The Light.

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Lighting solution
Spar Budapest
Budapest, Hungary
Owner: Spar Magyarország, Kereskedelmi Kft, Bicske (HU)
Architect: LAB5 Architects, Budapest (HU)
For the new market hall of the Spar retail chain in Budapest, Zumtobel has implemented an efficient LED lighting concept for presenting the goods to optimum effect while creating an appealing ambience that makes customers feel at ease and encourages them to buy.

The new flagship store of the Spar retail chain situated at Budapest's “MOM-Park” is a market hall with a sophisticated architectural design where the emphasis is to provide customers with a unique shopping experience. With this goal in mind, the Budapest-based archi-tects' studio LAB5 developed a wave-shaped wooden ceiling structure for the 2000 m² supermarket that merges with the wall shelving, accentuating the spacious open-plan room structure. The wood creates a pleasant natural atmosphere that makes customers feel at ease. The store layout is characterised by free-standing retail islands and counters, where customers can explore the goods displayed and obtain advice. The walkways have been designed so that customers who are in a hurry can proceed directly to the POS terminals via so-called “to-go counters” situated at the entrance. In addition, large counters manned by sales staff are situated along an extended route through the market for shoppers who are willing spend more time. The aim of this concept is to increase customer satisfaction. A significant part of the unique shopping experience in the Spar flagship store is due to the lighting, which not only sets the stage for optimum presentation of the goods, but also creates an inviting ambience that makes customers stay and feel at ease. In close coordination with the architects, Zumtobel has implemented an efficient LED lighting solution that completely blends into the interior and ensures optimum presentation of the products using accent lighting.

Visual highlighting of individual product groups ensures attractive product presentation and makes it easier for shoppers to find their way within the store. Moreover, the freshness of the food dis-played is emphasised by targeted use of specific colour spectrums. For illuminating the fresh food department and the wine racks, Zumtobel has opted for efficient high-performance LED spotlights: swivelling VIVO LED “Tunable Food” spotlights and CARDAN “Tunable Food” recessed luminaires provide high-precision accent lighting in order to present sensitive foodstuffs such as meat and fish to optimum effect. Zumtobel's “Tunable Food” LED concept allows product-specific illumination and effective presentation of goods. Thanks to innovative technology, the perfect colour temperature can be adjusted directly at the spotlight, with ten colour settings already pre-programmed. This ensures an authentic look of the products with perfectly uniform light distribution. Furthermore, IR- and UV-free lighting provided by LED luminaires is gentle on fresh food and reduces harmful thermal output, ensuing that fruit and vegetables remain luscious and meats stay fresh longer.

Baked goods, the wines on offer and the cheese counter are presented to optimum effect by the VIVO LED and CARDAN LED spotlights featuring built-in “Stable White” technology in a colour temperature of 3000 K. The market hall's uniform ambient lighting is provided by TECTON, a flexi-ble continuous-row LED system integrating batten luminaires, light sources and reflectors within its trunking. This allows for easy installation and reduces maintenance costs. TECTON has been mainly installed as individual light ribbons in the wooden ceiling and between the shelves, which allows the luminaires to blend decoratively into the interior, underlining the character of the room.
Another benefit of the LED lighting solution fitted at the Spar market in Budapest is its high energy-saving potential. By using LED luminaires, at least 40 percent of energy can be saved, as compared to a conventional luminaire system. In addition, LED luminaires by Zumtobel boast a service life of at least 50,000 hours – the LED lighting solution therefore requires virtually no maintenance.

Zumtobel. The Light.

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Lighting solution
Maison Ladurée
Paris, France
Owner: Ladurée, Paris (FR)
Architect: Mercure Engineering & Consulting, Boulogne-Billancourt (FR)
Lighting design: Voyons Voir, Paris (FR)
Electrical installations: Amperelec, Montrouge (FR)
Ladurée is world famous for its macaroons, which are always presented in an attractive environment and a pleasant atmosphere. “Les Marquis”, the new Maison Ladurée store in the vicinity of Place Vendôme in Paris, is committed to this tradition with a painstaking presentation of the assorted dainties. Stucco ceilings, wall reliefs and Murano crystal chandeliers combine with the modern materials used for the interior design to create a special elegance. The overall impression is perfected by the ultramodern LED lighting to offer visitors an unforgettable experience.

A Feast for the Senses
Before this background, the Voyons Voir agency commissioned with the light design faced a double requirement: to present the spaces and materials so that their interplay results in an atmosphere both classical and contemporary. To develop precise yet unobtrusive accent lighting that presents the products of the patisserie with no negative impact from heat, for example.

In view of these restrictions, the choice fell to the LED lighting system SUPERSYSTEM. With optimal illumination also from large distances the track-mounted LED spots integrate perfectly in the architecture. The anodized aluminium surface of the compact, movable spotlights also matches discreetly with the glass cases and shelves.

Installation of the 200 individually controllable LED spots was optimised by the LUXMATE EMOTION lighting management system, which enables programming of different light scenarios for dynamic configuration of the light mood – depending on individual requirements or the time of year and day. This allows Ladurée maximum flexibility in the presentation of macaroons, pastries, chocolates and other delicacies.

Zumtobel. The Light.

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Lighting solution
Flagship Store BMW MINI
Frankfurt, Germany
Owner: BMW MINI, Frankfurt (DE)
Architect: geiseler gergull architekten. GmbH, Frankfurt (DE)
Lighting design: JK Lighting Design, Büttelborn (DE)
Electrical installations: Ziesler Elektrotechnik GmbH, Obernburg (DE)
The design of the BMW MINI flagship store for new and used cars in Frankfurt is based on a remarkably simple architectural concept that appeals strongly to the senses. New and used cars are presented on an area of more than 2,500 square meters, clearly separated from each other by a middle axis that runs through the entire depth of the building and accommodates both the entrance and an event area with a stage, as well as a shop.

Little Car – Big Performance
Despite the unified spatial effect, black floor covering, black round support columns and grey/black ceiling design, it is immediately clear which side is for the brand new cars and which is for the recent used models – not so much by how shiny the cars are as by the presentation and the lighting. The “MINI Next” area, as the used cars are affectionately called, gives the impression of an elegant parking garage with the cars parked in rows, while the
more informal presentation of the new cars on the other side creates an inviting promenade for the visitors.

In accordance with this arrangement, the used cars are illuminated with highly homogeneous light from dimmable SLOTLIGHT luminaires with a natural anodised aluminium casing installed in the ceiling. On the other side of the middle axis, swivelling, likewise dimmable CARDAN LED recessed ceiling luminaires provide both the general lighting and the specific illumination of the new cars, which are highlighted as works of art by the sudden drop in ambient brightness.

A carefully planned luminaire grid makes it possible to create this effect at any position in the new car area. A DALI controller provides for additional flexibility and presentation options, with the ability to generate a wide variety of light moods for different events, depending on the time of day or year.

During the main hours of operation the interior, designed so to speak as a prime example for future showrooms, presents itself as a discretely elegant background, before which the cars alone are the stars.

Zumtobel. The Light.

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Lighting solution
L’Occitane en Provence
Paris, France
Owner: L’Occitane, Paris (FR)
Architect: L’Occitane Retail Architect Team, Paris (FR)
Lighting design: Malherbe Design / L’Occitane, Paris (FR)
To capture the Provence lifestyle and nature with all its aromas and colours in an authentic manner was one of the essential goals from the very beginnings of the cosmetic manufacturer L’Occitane en Provence. This is reflected for example in the perfumes and cosmetic articles packaged in simple jars and tubes, and also in the boutiques operated in more than 100 countries, inviting shoppers on a “journey into nature and the region of southern France”.

Nature as Inspiration
To capture the Provence lifestyle and nature with all its aromas and colours in an authentic manner was one of the essential goals from the very beginnings of the cosmetic manufacturer L’Occitane en Provence. This is reflected for example in the perfumes and cosmetic articles packaged in simple jars and tubes, and also in the boutiques operated in more than 100 countries, inviting shoppers on a “journey into nature and the region of southern France”.

At the new boutique in the Carrousel du Louvre in Paris this journey begins in the underground shopping mall planned by Ieoh Ming Pei, which became famous through an upside down glass pyramid. In contrast to the rather cool elegance of the passage, customers are awaited behind the large display window by a kind of provincial market with traditional wooden furniture, dark parquet floors, small ceramic tiles and woven shopping baskets. Another characteristic feature is the ubiquitous use of ochre hues – reminiscent of the cliffs of the Luberon mountains and the special light of the Provence – as well as a translucent backlit glass roof, creating the impression of warm sunlight falling into the interior.

Both to support the extremely cultivated atmosphere and in the interest of a flexible light solution that is suitable for pleasant general lighting and specific accent lighting, the clients and planners chose a total of 70 IYON LED spotlights with a uniform warm white colour temperature (3,000 K). Mounted on tracks, the spotlights are positioned in the display window, as well as below and on the gallery – some as spots and some as “wideflood” versions with wide beam optics. The decision for this light solution, which includes 16 PANOS INFINITY LED surface-mounted luminaires for illumination of the checkout area, resulted from the high colour rendering (Ra 90) and the high energy efficiency, which not only saves money, but also reflects the commitment to nature and the environment at L’Occitane.

Zumtobel. The light.

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Lighting solution
Werkraum Bregenzerwald
Andelsbuch, Austria
Owner: Werkraum Bregenzerwald, Andelsbuch (AT)
Architect: Peter Zumthor, Haldenstein (CH)
Lighting design: Peter Zumthor, Haldenstein (CH)
Electrical installations: Elektro Willi GesmbH. & Co KG, Andelsbuch (AT)
The Werkraum Bregenzerwald is an internationally renowned competence centre for innovative Austrian craftsmanship in Vorarlberg. Since July 2013 the association is located in Andelsbuch, in the Werkraum House based on a design by Peter Zumthor. The building, which is reminiscent of the New National Gallery by Mies van der Rohe, is characterised by a projecting black wooden roof and a set-back glass façade, through which the landscape seems to flow. By incorporating the work of regional craftsmen, the building has become a “shop window” for the craftsmanship culture of the Bregenz Forest region. As a nerve centre and contact point for building owners and architects, the Werkraum provides room for exhibits and events, as well as a shop and a café.

The multi-functionality of the building and its open, light-flooded architecture created special lighting requirements. That is why architect Peter Zumthor placed special emphasis during the planning stage on a flexible lighting solution that enhanced the architecture of the house with no compromise in the quality of light. In addition, the lighting scheme had to create a pleasant atmosphere for visitors and employees.

In cooperation with Zumtobel, a customised light concept was developed with numerous special solutions. The exhibit area exclusively features state-of-the-art LED technology with easy connection to a lighting management system. This solution allows flexible control of the illumination during events and exhibits. For perfect room acoustics a panelled wooden ceiling with thick padding was installed in the open hall of the building. By means of a specially designed suspension system Zumtobel positioned 160 LED spots from the PANOS INFINITY series here. The downlights feature homogeneous basic illumination, excellent light quality and maximum efficiency.

Almost 90 VIVO swivelling LED spotlights provide for accentuated light and outstanding colour rendering, especially for highlighting single exhibit items. The TECTON continuous row lighting system ensures easy connection to the power supply and the lighting control system, as well as integration of emergency lighting. Thanks to tool-free installation, the system allows fast adaptation of the light solution to changing requirements.

Zumtobel. The Light.

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Lighting solution
Katakeet Store
Dubai, UAE
Owner: Chalhoub Group, Jebel Ali, Dubai (AE)
The newest Katakeet Concept Store in UAE makes shopping a special experience for the whole family. Katakeet is a luxury children’s wear store covering brands such as Burberry, Ralph Lauren, Dior and Fendi. Katakeet means baby chicks in Arabic and it’s a word used to describe anything that’s small and cute – like children. That sense of cuteness has been captured in an enchanting store in the famous Mall of the Emirates in Dubai. It is a unique boutique in the Middle East where children can let their imagination run wild while their parents shop for exclusive fashion brands for their little ones.

The store not only has a unique design concept, with a brand signature created exclusively by British children’s book illustrator Polly Dunbar, but also a bespoke lighting solution from Zumtobel. The client required a lighting concept that complemented the Katakeet image and created an emotional shopping experience for the customers, young and old. While IYON, the modular CARDAN spotlights and SUPERSYSTEM spots illuminate the exquisite designer collections, PANOS INFINITY and MICROS LED downlights provide the right general lighting to emphasise the playful yet sophisticated atmosphere. The store in the Mall of the Emirates has been constructed with ecologically sensitive materials and finished with special emphasis on energy conservation and customer comfort.

"Zumtobel Lighting provided excellent support in realising this unique fairyland for children and their parents,” resumes Linton Crockford-Moore, Creative Director, Creative Eye Strategy & Innovation Chalhoub Group.

Zumtobel. The Light.

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Lighting solution
Basel Exhibition Centre
Basel, Switzerland
Owner: MCH Messe Basel, Basel (CH)
Architect: Herzog & de Meuron, Basel (CH)
Lighting design: Bartenbach LichtLabor, Aldrans (AT)
Electrical consultants: Herzog Kull Group, Schlieren (CH)
The spectacular New Hall for the Basel Exhibition Centre has been completed in time for BASELWORLD 2013, the world watch and jewellery show. With the three-storey hall and super structure partially covering the outdoor area of the exhibition grounds, Herzog & de Meuron once again have accomplished an architectural masterpiece. Not only does it fulfil the functional requirements of the Basel Exhibition Centre, but also serves as an integrating element between the events at the centre and the infrastructure of the surrounding Lesser Basel district. The extensively windowed ground floor is directly connected to the city space, marking the covered area of the exhibition centre, known as the City Lounge, with its shops and restaurants. The curved façade follows the flow of visitors, creating space for the tram station in the middle, which receives daylight through a large round overhead opening. Coloured LED light rows in the entrance areas to the exhibition halls supplement the daylight with intelligent light technology.

The two upper, closed levels of  the hall are offset in relation to each other, so they are perceived as separate units that divide the massive structure visually into smaller parts. This impression is enhanced by a delicate, interlaced aluminium façade. In contrast to the bright outward appearance, the exhibition halls themselves have no windows. The dark supporting structure is unobtrusive and offers a neutral background for the impressive exhibit stands. The lack of daylight makes it essential to have sufficient lighting that is adapted to the requirements of the exhibition events. Zumtobel succeeded in accomplishing this with high-quality luminaires such as TECTON continuous row lighting system and PANOS INFINITY downlights, as well as the comprehensive mix of general, emergency and security lighting. The new hall is unique as Switzerland’s only exhibition hall to meet the Minergie standard.

Zumtobel. The Light.

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Lighting solution
Bershka Flagship Stores
Barcelona, Frankfurt and London
Owner: Inditex Gruppe, La Coruña (ES)
Architect: Castel Veciana Arquitectura, Barcelona (ES)
Lighting design: Lledó Illuminación Coruña, La Coruña (ES)
The Spanish textile chain Bershka is an expert on current trends and creates fashion for a young and discriminating clientèle. It was therefore important that the first flagship store in Barcelona fulfil several requirements. The architecture studio Castel Veciana converted the entire shop lighting to LEDs, without changing the established lighting concept at Bershka. Besides reducing energy consumption by 35 %, the focus was on discreet integration of the luminaires in the architecture, as well as optimal, sales-promoting product presentation and exact colour rendering. Zumtobel convincingly fulfilled all of these criteria with the spot series IYON.

The characteristic distinction between the women’s and men’s departments at Bershka by using two different colour hues was achieved through the use of IYON, without compromising the typical light atmosphere. The women’s and men’s departments were therefore equipped with luminaires featuring white and black casings, respectively. The fitting rooms, on the other hand, share the same design with the high-efficiency downlightseries PANOS INFINITY. The lighting concept convinced both the building owner and the customers. Meanwhile Bershka has opened two more flagship stores with a complete LED lighting solution from Zumtobel in Frankfurt/Main and London.

Zumtobel. The Light.

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Lighting solution
Mirage Shopping Center
Žilina, Slovakia
Owner: OC Mirage, Žilina (SK)
Architect: Michal Diviš Architekti s.r.o., Žilina (SK)
Electrical consultants: Marsy, spo. s.r.o., Banska Bystrica (SK)
Electrical installations: Hard - Soft Technologies, s.r.o, Žilina (SK)
General Contractor: Ing. George Trabelssie
Žilina aglow

With this 22,000 m² shopping centre, which is named “Žilina’s new heart”, the architect has managed to create a fascinating mix of traditional and contemporary architecture. The shopping centre is essentially composed of a circular structure with adjoining rectangular building parts.

In close collaboration with the architect, state-of-the-art luminaires and lighting control systems have been installed to provide maximum convenience and a feel-good atmosphere in passageways, lounge areas and restaurants. In the individual areas, light has been used for varying purposes: providing a brilliant interplay of colours, soft ambient lighting or visual guidance. For the core of the façade, an unusual special LED solution was developed, which reveals itself only when darkness falls. Then, some 2000 LED spots create a magically luminous shell around the entrance. Via DMX control, each compact LED spotlight can be controlled separately.

The interior lighting system features energy-efficient luminaires with daylight-based control and high lighting quality. Uniform ambient lighting in the large hall is provided by downlights. Light lines guide customers through the passageways. For the general illumination of corridors and passageways, the Cielos modular lighting system has been installed: clusters of 2 x 2 luminaires in intermediate light colour create a superior feel-good ambience as well as a seemingly airy ceiling.

In addition to PANOS INFINITY LED downlights, which cannot fail to impress on account of their excellent lighting quality and colour rendering, the Supersystem LED lighting system has been installed. By integrating them into the LUXMATE Professional lighting management system, individual luminaires or luminaires arranged in various groups can be switched on/off or dimmed as required to optimise the quantity of light and thus energy consumption. Even the state-of-the art LED emergency lighting system is controlled and monitored by the intelligent system.

Zumtobel. The Light.

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Lighting solution
Climate-protection supermarkets
Murau and Vienna, Austria
Owner: SPAR
Architekt (Wetzikon/CH): Rudolph Architekten, Zürich (CH)
Elektroplanung und -installation (Wetzikon/CH): El-Group, Rümlang (CH)
Architekt (Murau): Veider Röthl Kaltenbrunner, Leoben (AT)
Architekt (Wien): 3D, Design.Development-Display, Wien (AT)
Elektroplanung (Murau): TB Mayr, Bruck a. d. Mur (AT)
Elektroinstallation (Murau): Klampfer, Leonding (AT)
Elektroinstallation (Wien): EMC, Böheimkirchen (AT)
Architect (Murau): Veider Röthl Kaltenbrunner, Leoben (AT)
electrical design (Murau): TB Mayr, Bruck a. d. Mur (AT)
electrical installations (Murau): Klampfer, Leonding (AT)
Architect (Vienna): 3D, Design.Development-Display, Vienna (AT)
electrical installations (Vienna): EMC, Böheimkirchen (AT)
Architect (Wetzikon): Rudolph Architekten, Zurich (CH)
electrical design and installations (Wetzikon):

El-Group, Rümlang (CH)

LED-only lighting

With its new shop concept, SPAR has set an example: almost at the same time, the first climate-protection supermarkets were opened in Austria. For these supermarkets, Zumtobel developed a uniform lighting concept based on LED luminaires only. In combination with other innovative structural measures, the branches save 50% of energy and up to 80 t of CO2.

It was the first time that the TECTON continuous-row lighting system used for general lighting had been fitted with LEDs, resulting in numerous benefits for the client: good thermal management inside the luminaire ensures a long service life of the light-emitting diodes, thus dramatically reducing maintenance efforts and related costs. In addition, the LEDs’ IR- and UV-free radiation is gentle on groceries. TECTON LED’s visual appearance, a consistent narrow light line of extremely high lighting quality, uninterrupted by dark zones at the luminaire ends, is also quite impressive.

In order to highlight shelves and products, LED spotlights were installed in the multi-functional trunking unit. The result is a consistent appearance of the lighting solution in the retail area, while swivelling spotlights enable staff members to flexibly illuminate product displays subject to seasonal changes.

The cash point areas are brightened up by square CAREENA LED luminaires. Arranged consistently above the individual aisles, they facilitate orientation. Even for side rooms and emergency lighting, LED luminaires were chosen, and with good reason: the Panos Infinity LED downlight, for example, is over 70% more efficient than downlights fitted with conventional compact fluorescent lamps. As to the Resclite LED emergency luminaire, the client benefits from its low installed load.

Zumtobel. The Light.

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Lighting solution
Porsche Design Group
Singapore
Owner: Porsche Design Group, Bietigheim-Bissingen (DE)
Architect: Porsche Design Studio und Blocher Blocher Partners, Stuttgart (DE)
The Shoppes at Marina Bay Sands is a shopping mall in Singapore with an area of about 160 m² dedicated to the presentation of the classy product range of the luxury brand Porsche Design. The store emphasises the Iconic Style philosophy of the Porsche Design Group. In line with the product range presented, the lighting selected by the premium manufacturer excels in terms of quality and outstanding design.

The modern lighting technology of Discus spotlights accentuates the exquisite objects, while also bringing the interior landscape to life. The minimalistic design of the LED luminaire so typical of EOOS, harmonises perfectly with Porsche Design’s very quiet, purist shop furnishings.

Zumtobel. Das Licht.

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Lighting solution
Douglas Perfumery
Frankenthal, Germany
Owner: parfumery Douglas GmbH, Hagen (DE)
Architect: UniversalProjekt, Hardheim (DE)
Electrical consultants: IP5Ingenieurpartnerschaft, Karlsruhe (DE)
Electrical installations: Licht-Concept GmbH, Walldürn (DE)
Sustainable lighting attracts customers forever

With its store in Frankenthal, Douglas, Europe’s leading beauty store chain, has set standards in terms of resource saving. Following thorough analysis of its power consumption, Douglas has chosen a highly innovative and future-oriented approach to set up an energy management system for the new 300 square metre store. For the first time, the entire lighting system has been implemented using LEDs only. Compared with the reference store in Speyer fitted with conventional lighting technology, it has been possible to save 50% of energy costs by the new lighting solution alone.

Furthermore, saving resources also means using luminaires with longer service lives, so that complicated and costly replacement and storage of lamps become redundant. With their average service life of 50,000 hours, Zumtobel's LED luminaires are the perfect solution. Nearly free from UV and IR radiation, the light emitted by the LED also guarantees gentle illumination of delicate goods on display.

Another benefit of LED luminaires is the option of creating dynamic lighting scenarios. Using the LUXMATE Emotion lighting control system, brightness levels can be adjusted depending on daylight and room situation. Preprogrammed lighting scenes follow a meaningful concept. The levels of lighting intensity can be changed individually at any time, allowing salespersons to personally adjust dynamic colour sequences.

For general lighting, square CAREENA LEDs were arranged in clusters of six luminaires each. Similar to a skylight, these luminaires brighten up the room, attracting customers' eyes into the depth of the room. The special feature of the CAREENA luminaire is its accurate mix of yellow and red high-performance LEDs, producing a pleasant colour temperature of 3500 K that remains stable throughout the entire service life, achieving optimum colour rendering values. Accent lighting and shelf lighting were implemented using gimbal-mounted semi-recessed LED downlights, the luminous flux of which exceeds a 35 W high-pressure discharge lamp and meets Douglas' high demands on colour rendering quality.

Zumtobel. The Light.

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Lighting solution
The Body Shop
Emmen, Switzerland
Owner: The Body Shop Switzerland AG, Uster (CH)
Architect: Killer Ladenbau AG, Turgi (CH)
Electrical installations: Schriber Elektro AG, Emmen (CH)
 

Natural beauty

The “Body Shop” chain of cosmetics stores makes a point of keeping to environmentally compatible and sustainable methods in manufacturing their product lines. In doing so, the international brand relies on naturalness, not only with respect to cosmetics. Eco-friendly aspects are also taken into account when it comes to shop design and illumination. In Switzerland, the first shop concepts featuring LED-only illumination have now been implemented. The benefits: owing to their compact design, LED luminaires enable unobtrusive installation, especially in smaller shops, while CO2 consumption and costs are reduced thanks to energy-efficient, low-maintenance light sources. All this is combined with gentle high-quality lighting – without any harmful UV radiation and without high levels of thermal output.

Even shops with a rather small retail space of 50 m² convey a pleasant atmosphere, which is particularly obvious in Emmen. This ambience is created by the LED lighting system including PANOS INFINITY LED downlights and DISCUS LED spotlights. Recessed versions of both luminaire ranges have been installed unobtrusively in the grid ceiling. The uncluttered interior design is enhanced by the uniform arrangement of the luminaires. In addition, a large shop window allows passers-by to have a look at the products on display from outside. Thus, the harmonious feel-good atmosphere prevailing indoors is extended towards the street, inviting window-shoppers to enter the store.

Thanks to the LED downlights’ superior lighting quality and very good colour rendering, the retail space is provided with pleasant ambient lighting. Nevertheless, the LED spotlights can be rotated through 360° and pivoted through +/- 90° to provide the shelves at the side walls with exactly the right accent lighting, skilfully putting the focus on the products. Both LED product ranges feature a modern stylistic idiom, very good lighting quality and high energy efficiency. Thanks to luminaire efficiency of up to 77 lumens per watt, which has no equal on the market, PANOS INFINITY in particular shows that high-quality LED technology has by now outcompeted traditional compact fluorescent lamps in terms of efficiency and lighting quality. This makes the LED downlight more than 70% more efficient than conventional compact fluorescent lamps.

Zumtobel. The Light.

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Lighting solution
Levi´s Green Store
Paris, France
Owner: Levi´s France (Levi Strauss Continental SA)
Lighting design: Levi´s In House Design Team
Photos: Kristen Pelou
Innenarchitektur und Design: Levi´s In House Design Team
For the sake of the environment

Levi’s Green Store situated at the heart of Paris showcases a compact brand world that wholly incorporates the criteria of sustainability into the brand image. Recycling materials and reducing the consumption of energy required for operation are aspects that have been fully integrated into the design concept of the LEED-certified store.

Consisting of steel sections and plain wooden boards, the robust shelves obviously do not resist their patina. Some of the wall elements and free-standing partitions were taken from previous Levi’s stores and recycled at the Green Store. In line with this vintage look, the naked walls in the retail space are bare of any plaster or paint. In terms of ceiling design, the team of designers opted for a reduction of materials and opted against environmentally questionable varnishes or optical covers. Yet, all those technical cables and suspension cords that are visible do not at all interfere with the overall design concept, but rather complement it.

At the Green Store, special importance is attached to reducing power consumption. The store’s lighting system has been developed with a clear focus on LED technology. LEDs allow flexible adjustment to changing seasonal requirements, set new standards thanks to reduced power consumption, and boast a considerably longer service life than conventional light sources. The LED spots installed in the shop window add bright highlights to the jeans models on display. A daylight sensor dims the lighting points depending on incident sunlight and weather conditions. In addition to daylight, the retail space's ambient lighting is achieved by means of four square LED light fields suspended from the ceiling. Moreover, special accents are created by spotlights flexibly mounted on a continuous track fixed on the ceiling. The spotlights can easily be rotated and pivoted to realign them to a new collection as required.

In order to meet the U.S. Green Building Council's high environmental standards, it was necessary to ensure environmental compatibility also with regard to other aspects of everyday life, apart from technological and aesthetic solutions – whether it is using recycled paper in the office, purchasing electricity from a green supplier, or setting up a recycling box for used jeans in the store.

Zumtobel. The Light.

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Lighting solution
UŠĆE Shopping Center
Belgrad, Serbia
Owner: UŠĆE Shopping Center d.o.o., Belgrad (SRB)
Architect: Chapman Taylor Architetti S.r.l., Mailand (IT)
Lighting design: Voltaire Light Design, Mailand (IT)
Electrical installations: BDSP YU d.o.o., Belgrad (SRB)
Magnetic appeal

Serbia's most recently opened and biggest shopping centre, the Ušće in Belgrade, combines 140 shops, a number of cafés and restaurants, a multiplex cinema, ninepins alleys and gambling halls and, last but not least, a supermarket with a floor space of 4000 m² to form an integral whole.

The Ušće architecture is characterised by striking contrasts. The dominant façade in signal red attracts customers like a magnet, while the clear, calm and bright interior invites them to stay. “Our task was to create a setting to incorporate many different stores. Therefore we used lots of white – so that all attention remains focussed on the products offered in the retail and food areas”, architect Gerardo Sannella describes the design concept.

The fascinating contrast between inside and outside is continued in the lighting design resulting from close collaboration between lighting designers and electricians. While the façade of the shopping center is brightly illuminated by high-intensity light sources, calming accent lighting is provided by the luminaires inside. The galleries are spanned by wide atriums incorporating three “naves” and four floors. In the evening, daylight is replaced by a combination of XENO spotlights and MIROS projectors/mirrors providing soft light flowing downwards. Suspended ceilings, recesses and protrusions create spaces to accommodate a continuous-row system where relaxing zones alternate with stimulating areas.

Above the main entrance and in the central areas, warm and bright light is provided by luminous ceilings. In addition, downlights provide pinpoint accent lighting to guide visitors along the shopping streets. Now and then, narrow light lines reminiscent of illuminated bar codes have been added. Most luminaires can be dimmed, which is perceived by visitors as more attractive than illuminance levels that never change. The entire installation is controlled via the LUXMATE Professional lighting management system.

At the Ušće shopping centre, architecture and lighting have been matched perfectly to supplement each other in an ideal manner. It is not the individual luminaires that are put centre stage, but the overall impression.

Zumtobel. The Light.

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Lighting solution
L´Eclaireur Designershop
Paris, France
Owner: Armand und Martine Hadida, Paris (FR)
Architect: SAQ, Artistic Work, Arne Quinze, Brussels (BE)
Lighting technology: Supersymetrics, Aysil Sari, Widnau (CH)
Photos: Dave Bruel, Studio Arne Quinze
Set centre stage

All their lives, Armand and Martine Hadida have strived for perfection. The visionary couple has now opened their sixth showroom. Claiming to be more than a simple retail store, the most recent offspring perfectly fits into the chain of existing stores. Whether selected designer fashion or the highly coveted Microsoft Surface Table, there is room for everything at L’Eclaireur – except for boredom.

“It is not a store, it is an experience”, is how Arne Quinze describes the most recent branch of L’Eclaireur. On a floor space of 450 m², collections by renowned designers from all over the world are presented. At L’Eclaireur, it is the combination of state-of-the-art high-end technology and recycled materials that creates a fascinating field of tension. Two tons of untreated wooden planks, ancient printing plates and card-boards sprayed with gloss paint provide a marked contrast to the 147 animated video screens showing the eyes of shop designer Arne Quinze's wife, Barbara Becker.

The interplay of light and shadow has been choreographed by a skilful master. The person responsible for this is lighting designer Aysil Sari, who, in collaboration with Zumtobel, developed the SUPERSYSTEM lighting system, which allows focussed illumination also from great heights. The track-mounted 2.5 W LED spots boast UV- and IR-free lighting without producing any heat – qualities which are especially important for the presentation of clothes. The elevated areas and the changing rooms are illuminated in a multi-facetted way by a further developed version of SUPERSYSTEM, a square 4-spot module. “Someone who chooses an extraordinary shop concept like that is not looking for a ready-made lighting solution, but a futuristic solution. In collaboration with Zumtobel it was possible to develop and implement such a solution”, the lighting designer explains.

Zumtobel. The Light.

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