for Shops

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tunableWhite as a response to research into light

Basic human instincts mean we are subconsciously attracted to dynamic images and objects in the world of retail. tunableWhite creates a variety of delicate compositions combining light, architecture and objects. This intensifies our perception. According to the results of our Limbic® Lighting study, tunableWhite achieves the idea of target group-specific light by showing off different goods and architecture perfectly. In this way, light, as part of a holistic approach, takes on an emotional effect in the sales room. The decision to buy is made easier by the targeted lighting mood and, in contrast to the world of online retail, long-term sensory memories are created.


Lighting Solution Partners

Greater success due to professional and efficient lighting solutions: Zumtobel provides its partners with information, support and qualifications in dealing with light.
Go to LSP portal


Lighting Competence Program

The Zumtobel partner program for electrical consultants aims at combining their and our competences, thereby exploiting lighting potential and making every-day planning and design work easier.
Go to LCP portal


Lighting Design Program

This Zumtobel partner program has been developed for architects who use light for creative design and want to use first-hand information, support and inspiration for that purpose.
Go to LDP portal
Read more about the programs