Basic human instincts mean we are subconsciously attracted to dynamic images and objects in the world of retail. tunableWhite creates a variety of delicate compositions combining light, architecture and objects. This intensifies our perception. According to the results of our Limbic® Lighting study, tunableWhite achieves the idea of target group-specific light by showing off different goods and architecture perfectly. In this way, light, as part of a holistic approach, takes on an emotional effect in the sales room. The decision to buy is made easier by the targeted lighting mood and, in contrast to the world of online retail, long-term sensory memories are created.
Regional competence on the World Wide Web: with its individual country portals, Zumtobel presents itself as a premium brand providing customer-oriented services on the Web, too – also in geographical terms.
lightlive is Zumtobel’s online magazine. The blog covers everything to do with lighting, architecture, design, art and innovation. lightlive.com features inspirational weekly articles on international architectural projects, product highlights, art exhibitions and much more. There are also regular guest contributions from renowned design magazines.
Greater success due to professional and efficient lighting solutions: Zumtobel provides its partners with information, support and qualifications in dealing with light.
zum LLP Portal
Lighting Competence Program
The Zumtobel partner program for electrical consultants aims at combining their and our competences, thereby exploiting lighting potential and making every-day planning and design work easier.
zum LCP Portal
Lighting Design Program
This Zumtobel partner program has been developed for architects who use light for creative design and want to use first-hand information, support and inspiration for that purpose.
zum LDP Portal