Spar flagship store, Budapest / HU
For details, please refer to the White Paper
“Limbic® Lighting – target group-adequate lighting of shop&retail areas”
People make more than 95 % of all their decisions without consciously thinking. It is only recently that investigations have been carried out to find out how consumers at a POS respond to light and which particular lighting solutions most affect the way they feel.
The Limbic® Lighting study shows that different target groups have markedly different lighting preferences.
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Those looking for fun, variety or adventure like to be inspired by high-contrast scenarios with low horizontal general lighting levels.
(Performers, Disciplinarians) prefer balanced light distribution with a high proportion of diffuse light and uniformly illuminated peripheral areas. They are also susceptible to discreetly mood-enhancing lighting effects.
Individuals looking for harmony and relaxation
(Harmonisers, Traditionalists and Bon vivants) respond particularly positively to moderate accent lighting.