Bemutatók és értékesítés

Find out how you can increase sales by
10 % with Limbic® Lighting.
zumtobel.com/limbiclighting

Bemutatók és értékesítés

Spar flagship store, Budapest / HU

Bemutatók és értékesítés

Bemutatók és értékesítés

Limbic® Lighting: Study on target group-adequate lighting

For details, please refer to the White Paper “Limbic® Lighting – target group-adequate lighting of shop&retail areas”
People make more than 95 % of all their decisions without consciously thinking. It is only recently that investigations have been carried out to find out how consumers at a POS respond to light and which particular lighting solutions most affect the way they feel.

The Limbic® Lighting study shows that different target groups have markedly different lighting preferences.

Bemutatók és értékesítés

Limbic® Lighting: Study on target group-adequate lighting

BMW Mini flagship store, Frankfurt / DE
Porsche Design, Singapore / SP
L’Occitane, Paris / FR
Stimulance
Unconventional individuals
(Hedonists, Adventurers)
Those looking for fun, variety or adventure like to be inspired by high-contrast scenarios with low horizontal general lighting levels.
Dominance
Critical individuals
(Performers, Disciplinarians) prefer balanced light distribution with a high proportion of diffuse light and uniformly illuminated peripheral areas. They are also susceptible to discreetly mood-enhancing lighting effects.
Balance
Individuals looking for harmony and relaxation
(Harmonisers, Traditionalists and Bon vivants) respond particularly positively to moderate accent lighting.

Bemutatók és értékesítés

Light for retail