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"The results in Herford were very impressive, as they clearly demonstrate the tremendous influence of light. In my opinion, this aspect offers huge sales potential for retail applications."Dr. Hans-Georg Häusel, CEO Gruppe Nymphenburg
"For us as an international fashion brand, it was fascinating to see clear scientific findings that prove the significant influence of light at the POS."Martin Hörschläger, Head of Retail Operations, Gerry Weber
Limbic® Lighting, the empirical laboratory study by Zumtobel and the Gruppe Nymphenburg, precisely analyses emotional human behaviour.
A new lighting concept was installed in a Gerry Weber store in Herford, Germany. This concept was specifically defined for the target customers of the brand.
Purchase behaviour and sales were scientifically recorded and compared with the results of an equivalent reference store over the same period.
Average sales increased and turnover grew by 10%.
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