Increase your sales by 10% with Limbic® Lighting

Get your complimentary white paper

Up to 95% of purchase decisions are made subconsciously.

  • What if you could influence these decisions?
  • What if you could increase your sales by 10% or more?
  • And what if you only needed the right light to do this?
Find out how!

Request the white paper now!

Please complete all fields.

Your white paper is on its way!

Thank you very much for registering. We will shortly send you the link to download the study by e-mail.

Share it
Logo Gruppe Nymphenburg
"The results in Herford were very impressive, as they clearly demonstrate the tremendous influence of light. In my opinion, this aspect offers huge sales potential for retail applications."Dr. Hans-Georg Häusel, CEO Gruppe Nymphenburg
Logo Gerry Weber
"For us as an international fashion brand, it was fascinating to see clear scientific findings that prove the significant influence of light at the POS."Martin Hörschläger, Head of Retail Operations, Gerry Weber

What to expect in the white paper

Limbic® Lighting

  • Clearly defined target groups react in a similar way to certain lighting scenarios.
  • The right lighting will motivate customers to purchase.
  • Lighting can be used to present products for specific target groups.

Limbic® Lighting, the empirical laboratory study by Zumtobel and the Gruppe Nymphenburg, precisely analyses emotional human behaviour.

Stimulance Balance Dominance

Gerry Weber field study

A new lighting concept was installed in a Gerry Weber store in Herford, Germany. This concept was specifically defined for the target customers of the brand.

Purchase behaviour and sales were scientifically recorded and compared with the results of an equivalent reference store over the same period.

The results:
Average sales increased and turnover grew by 10%.

Gerry Weber store before transformed to limbic lighting Gerry Weber store after transformed to limbic lighting
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now